Alter Ego Be Blonde Pure Illuminating Mask 33.8 oz color enhancer Thicker-looking hair – Helps increase

Thicker-looking hair – Helps increase the appearance of strand density

UV protection shampoo

Powered by Alpha Keratin 60ku to repair and smooth hair from within Helps reduce frizz by smoothing the hair cuticle Improves softness shine and manageabilityLightweight formula that does not weigh hair downSafe for color treated and chemically processed hair Works well for coarse frizzy or textured hair types

Infused with natural ingredients

Enhances shine – Leaves hair glossy and polished

Alter Ego Be Blonde Pure Illuminating Mask 33.8 oz color enhancer Thicker-looking hair – Helps increaseRegenerate your stressed, brittle, dry blonde hair with this mask. Keeps all blonde tones brilliant and hydrated. Leaves hair easy to comb.